We make stuff you love to wear as much as your old favorite t-shirt —
in an ethical, responsible way.
Here’s how we’re doing.
Doing the right thing starts with our fabrics & ends with you.
In case you didn't know, we're pretty obsessed with fabric. We've custom-developed over 100 fabrics, and use sustainable materials wherever we can.
Here are some of our favorites
Old plastic bottles melted
down and spun back into fiber.
Made from breaking down old
tees our community donated.
Made from the wood
pulp of eucalyptus trees.
A fine cellulosic fiber
from recycled beech wood.
Fast fashion isn’t our style. We make an effort to reduce unnecessary waste wherever we can.
Meaning no mass production. Everything we make, we sell.
And endure your washing machine’s wrath for years.
Over them? We’ll take ‘em back and turn them into brand new tees.
* Although you’ll probably just pass them down to your grandchildren — along with your finest china.
This is basically a fancy word for the back end of our product — aka where the magic happens.
It includes:
- Turning materials into fabrics
- Making fabric into clothing
- Getting stuff delivered
We're picky about who we work with
We work with independent facility certification programs like WRAP. A handful of our factories already are already certified, but we're committed to doing more.
Fair pay and ethical work conditions are important to us — so we make sure everyone’s on the same page.
100% of our supply chain partners have signed our code of conduct.
We’re always looking for ways to go greener in our stores.
Pro tip: shop in-store for less carbon emissions from shipping, less packaging waste, and more instant gratification for you.
Win-win-win.
We’ve partnered with some of our favorite charities to make custom tees — and give back a portion of the proceeds.
We’re turning your old tees into new ones. Together, we can keep textiles out of landfills — one tee at a time.
(That doesn’t involve buying our stuff.)
Download this tip sheet.
